Everyday UX vs psychological UX: what is the difference?

Everyday UX design and psychological UX design have some similarities. But psychological UX design takes into account a deeper understanding of the human mind and behavior. Here are a few key differences between normal UX and psychological UX design.

Focus on user psychology

Psychological UX design focuses on understanding the psychological principles that influence user behavior. Examples of principles are motivation, emotion, and cognition. Psychological design tailored to the user's psychological needs.

Personalization

Psychological UX design is more personalized to the individual user's needs and preferences. By understanding psychological factors, interfaces are more personalized to the user's needs.

Attention to detail

Psychological UX design pays close attention to how details affect the user's psychology. For example, color, typography, and layout influence the user's emotions and cognition.

Testing and feedback

Psychological UX design often involves more extensive testing and feedback gathering. The main goal is to ensure that the interface is effective in meeting the user's psychological needs. By testing the interface with real users, designers can gather feedback and refine the interface.

In conclusion

Psychological UX design goes beyond Everyday UX to create more personalized interfaces. By understanding psychological principles, psychological UX provides more engaging, enjoyable, and effective interactions.